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Industry solutions · Healthcare & pharma

Connected healthcare professional programs, from data to results

We bring professional data, digital channels, education, and measurement together in one program flow, so every step supports the next and the results are visible.

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Illustration of a healthcare professional network and an engagement chart

Challenges

What often holds back programs for healthcare professionals

Hard to reach in person Healthcare professionals have little time, so in-person visits alone are not enough.
Messy professional data Duplicate codes, wrong emails, and specialties written in different ways.
Code of ethics compliance Every activity has to follow the pharmaceutical industry code of ethics.
Results are hard to measure Without agreed measures, it is hard to tell which channels work.

Program flow

Five steps in one program

Each step can run on its own, but the results are best when they are connected.

  1. 1 Foundation Clean up professional data Correct data makes sure your message reaches the right people.
    Duplicate codesWrong emailsSpecialties
    Data services
  2. 2 Reach Connect through digital channels Reaching healthcare professionals on the channels they use.
    EmailKOL webinarsRemote detailing
    Engagement services
  3. 3 Educate Education portal and CPD Content by healthcare professionals for healthcare professionals, with CPD credit (SKP) management.
    PortalCommunityCPD
    Engagement services
  4. 4 Patients Engage patients Digital programs that educate and support patients.
    Patient portalCampaignsCommunity
    Engagement services
  5. 5 Measure Measure with five KPIs Measures agreed at the start and tracked throughout the program.
    DashboardRegular reports
    Data services

Sample screens

What doctors and your team will see

Doctors see an education portal that is easy to use. Your team sees a dashboard that shows how the program is doing.

Education portal
Upcoming webinars
Current hypertension managementSaturday · 7:00 PM WIB · with a KOL
2 CPD
Updates in type 2 diabetes therapyWednesday · 7:30 PM WIB · online
2 CPD
Communicating well with patientsRecording available
1 CPD
For healthcare professionals. Register for webinars, watch recordings, and earn CPD credits in one place.
Program KPI summaryCurrent quarter
Reach 72%
Penetration 48%
Effectiveness 1,6×
Engagement 58%
Experience 81%
For your team. The five KPIs agreed at the start, tracked in one dashboard.

The screens and figures above are illustrative examples, not client data.

Sample scenarios

How the flow is used

Three situations pharma teams often face, and how we handle them.

Introducing a new product to specialists
Situation The team needs to reach many specialists in a short time.
What we do
  • Clean up data on target specialists
  • KOL webinar and follow-up emails
  • Remote detailing for interested doctors
What we measure
ReachEffectiveness
An ongoing education program
Situation The company wants a regular presence in doctors’ professional development.
What we do
  • Education portal and community
  • Regular webinars with CPD credits
  • Recordings to watch any time
What we measure
EngagementExperience
Doctor data before a campaign
Situation Many emails bounce and doctors are listed more than once.
What we do
  • Assess the state of the data
  • Clean, match, and validate
  • A data dashboard ready to use
What we measure
ReachPenetration

Compliance

Run by the rules from the start

Programs for healthcare professionals call for care. We build these rules into how we work.

IPMG code of ethicsEvery program runs in line with the pharmaceutical industry code of ethics (IPMG).
CPD credit (SKP) managementEducation activities can include CPD credit records.
Local government data standardsData follows local government data standards, and can be adjusted.

FAQ

Frequently asked questions

Didn’t find your answer? Ask us through the consultation form, email, or phone.

Do your programs follow the IPMG code of ethics?

Yes. Every program runs in line with the pharmaceutical industry code of ethics (IPMG).

Can Mehuli manage CPD credits (SKP) for our webinars?

Yes. We manage CPD credits for education activities.

How long until professional data cleanup is running?

The data quality service can be up and running in less than four weeks.

Can we start with just one step?

Yes. Each step can run on its own, and you can connect them as your program grows.

Related

Services and products behind this solution

Service

Digital Marketing & Engagement

Reaching and engaging audiences through digital channels.

View service

Service

Data & Analytics

Clean data, then the insight to make decisions.

View service

Product

VirtualME

Virtual and hybrid events, all in one place.

Discover VirtualME

Get started

Plan your healthcare professional program with us.

Your first consultation is free. Our team will get back to you during office hours.

Free consultation