Notes from the field

Healthcare Measuring digital engagement with healthcare professionals Five KPIs to tell which digital channels really work. Strategy Building a realistic digital transformation roadmap Start from business goals, not from a list of technologies. Events Designing hybrid events that stay interactive How to keep both online and on-site attendees engaged. Marketing & Engagement Building a consistent multi-channel engagement strategy Many channels shouldn’t mean many different messages. Applications & Infrastructure When does a legacy application need modernizing? Signs your systems are starting to hold the business back. Data & Analytics Deduplicating data without losing information Merging duplicate records safely, with a clear audit trail. Healthcare Webinars with CPD credits: what to prepare What to think through before a webinar for healthcare professionals. Strategy Digital transformation starts with a problem, not an app A new application won’t fix a problem nobody understands yet. Marketing & Engagement Writing marketing emails people actually read From a clean recipient list to one clear call to action. Applications & Infrastructure Data security basics for companies Simple steps that are most often missed. Events Making online networking feel natural Meaningful meetings don’t have to happen in the same room. Data & Analytics Executive dashboards that actually get used A few of the right numbers beat dozens of charts. Marketing & Engagement Content by experts, for experts Professional audiences trust their peers more. Strategy Why KPIs should be agreed before a project starts Clear measures at the start prevent arguments at the end.