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Strategy

Digital transformation starts with a problem, not an app

"We need an app" is a common opening line for projects. But an app is only a tool. Successful digital projects usually start with a clear understanding of the problem to be solved.

Written by the Mehuli team

Illustration of a tiered digital strategy roadmap

01State the problem in one sentence

Try writing the problem without naming any technology, such as "the sales team spends half a day putting reports together". A statement like this opens up more possible solutions.

02Listen to the people who run the process

The people who run a process every day know where it gets stuck. Involve them from the start, not just at app training.

03Consider the simplest solution

Sometimes the problem is solved by tidying up a process or the data, with no new app. Sometimes adjusting an existing system is enough. Building from scratch is the last option, not the first.

04Test on a small scale

Before rolling out company-wide, try the solution with one team or one region. The results show what to fix before costs grow.

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